Lifecycle/Marketing Manager (Ontario)

We are seeking for a Senior Lifecycle/Marketing Manager (Ontario) to join our team 🌟

We could go on and on about our dedication and passion for online gaming, our decades of experience in the online casino business, we could tell you about how trustworthy we are, our reputation is spotless, that you'll feel safe and challenged with us. Then again, trust is something earned and we'll show ourselves to be worthy of your trust.

So go on then! See how you can roll with us! 👇

Role Description

The Lifecycle/Marketing Manager helps drive customer engagement, activation, retention, and loyalty through multi-channel marketing campaigns. The ideal candidate has experience in segmentation, journey mapping, and lifecycle marketing, with a data-driven approach to lifecycle strategies.

🚀 This is an exciting opportunity to make your mark on a new iGaming casino launching in the Ontario market. This is a remote role; however, candidates must be based in Ontario.

Key Responsibilities

Strategy & Planning: 

• Develop and implement lifecycle campaigns and journeys to increase conversions, customer lifetime value, reduce churn, and drive key business metrics.

• Create and manage a marketing calendar for campaigns, ensuring alignment with broader business goals and promotions.

• Utilize customer data to create targeted segments and personalized communication for different customer groups.

Campaign Execution:

• Oversee the end-to-end execution of marketing campaigns, from briefing to deployment and post-campaign analysis.

• Develop and optimize campaigns across multiple channels, including email marketing platforms, mobile push notification services, and SMS providers, to maximize effectiveness and reach.

• QA test customer journeys and campaign content to ensure a seamless and bug-free experience. 

• Work with the product team and third-party vendors to troubleshoot campaign issues as they arise. 

• Work closely with content, design, and product teams to create compelling marketing assets.

Customer Journey Management:

• Collaborate with the team to map and optimize customer lifecycle journeys, encompassing onboarding, re-engagement, and win-back programs.

• Implement A/B testing and other optimization techniques to improve campaign performance and deliverability.

• Ensure all communications are on-brand and adhere to regulatory guidelines.

Analysis & Reporting:

• Track, measure, and report on the performance of campaigns against set KPIs (e.g., open rates, click-through rates, conversion, and ROI).

• Provide actionable insights and recommendations based on campaign data to improve future marketing efforts continually.

You’ll need to have:

• 3+ years’ experience in a digital marketing role (ideally in the iGaming industry).

• Hands-on experience with marketing automation and CRM platforms (e.g., Optimove, Braze, Klaviyo, HubSpot).

• Strong understanding of multi-channel marketing (email, SMS, push, social, affiliates).

• Experience with customer segmentation, A/B testing, and campaign analysis.

• Familiarity with analytics platforms (Google Analytics 4, Appsflyer, Firebase) to measure ROI and campaign performance.

• Strong project management and organizational skills, able to manage multiple projects in a fast-paced environment.

• Ability to QA and troubleshoot marketing campaigns and automated journeys.

• Solid understanding of multi-channel best practices (CAN-SPAM and CASL compliance).

• Strong analytical skills with a data-driven approach to decision-making.

What We Offer: 🎁

• Monthly meal allowance – CAD $260 to support your lunches

• Lyra Wellbeing – access to our mental health support platform

• Home office setup reimbursement – claim expenses for equipment (laptop, chair, headset) so you can work comfortably anywhere

• Flexible work options – remote days and flexible hours to fit your lifestyle

• Work from anywhere – spend up to 2–3 months per year working abroad

• Team events & get-togethers – building culture and fun across our teams

Don't meet every requirement? No worries! We encourage you to apply, as you might be the right candidate for other roles.