Special Projects Lead

ABOUT ROLR

ROLR is building a prediction markets platform delivering the frontier of trading on sports, culture, economics, AI, commodities, and geopolitics. You'll be on a nimble startup-like team within a public company. A large volume of time-sensitive, external-facing, cross-departmental projects that drive value across Product, Brand, Community, and Investor Relations can go unexecuted because of their complexity and time commitment. We're looking for an exceptional generalist who works across brand, marketing, community, social, and events. You're familiar with leveraging AI workflows to take projects end to end, and you have the emotional intelligence and interpersonal skills to work across departments to get the job done. You're resourceful, a fast learner, and comfortable taking ownership.

Role Overview

We're looking for a Special Projects Lead: an operational growth generalist with a creative marketing, design, and product background. You'll be AI-native, able to create brand assets, ship updates to marketing surfaces, and build simple app features that drive social and community loops. You'll take cross-departmental projects from ideation to pitching the business case, securing budget, and execution, either independently or by coordinating across departments.

As we build out our marketing and community functions, this role will take ownership of projects that sit between established functions or would otherwise consume significant senior leadership time.

This is a senior individual-contributor role with leadership-level exposure. You'll report to the Chief Product Officer with a dotted line to the Chief Marketing Officer, working closely with Brand Marketing, Design, Product, and Engineering leaders.

Your north star: take the cross-departmental projects that matter and would otherwise stall, and deliver them end to end so the brand, community, and product compound together.

You'll work in close partnership with the Head of Brand Marketing and the Social Media Manager: Brand owns the narrative and creative direction, the Social Media Manager owns the channels, editorial calendar, and daily publishing, and you own time-boxed campaigns, community programs, and events. The three of you plan together with our performance marketing partner so paid, organic, and campaign content move as one strategy, and campaign content lands on the calendar with lead time, not as interruptions.

Example Projects

• Develop digital community loyalty programs involving new product features, content, community leadership, and brand initiatives

• Deliver creative marketing activations involving brand and design, event planning, in-app activation, email/SMS, social and traditional media

• Coordinate ROLR's presence at industry conferences, including brand, product, community, or investor activations and events

• Manage affiliates and emerging community members to support brand awareness, user acquisition, engagement, and rewards

• Support projects such as refreshing and rebuilding the Investor Relations site in partnership with the relevant internal teams

• Deliver merchandise initiatives from creative direction and vendor selection through production, quality review, and distribution

Key Responsibilities

• Own cross-departmental projects end to end: scope, plan, coordinate the teams involved, and deliver

• Execute brand and marketing operations, including activations, events, conference presence, merchandise production, and site refreshes, with Design and Brand owning creative direction

• Stand up and run community programs across Discord, Reddit, and other relevant channels, and represent ROLR credibly in trading and prediction markets conversations

• Manage in-person VIP community events: venues, scheduling, logistics, and on-site hosting, working with our internal team to enhance relationships with VIPs, power users, and community members.

• Plan and run real-world programs, including launch moments, trader meetups, activations, and partner events. Community and retention events are yours end to end; acquisition-focused activations are ideated jointly with Brand Marketing and Social so reach compound

• Support external-facing product work, such as community flows and features built into the product

• Support executive workstreams with research, analysis, and preparation of decks and briefs

• Build prototypes, internal tools, and lightweight product experiences where a project calls for it

• Create a feedback loop between the community and Product, Growth, and Marketing

• Operate with the judgment required of a regulated financial technology company

You’ll need to:

• Have 5+ years of experience across social, community, growth, or marketing operations, with work shipped across at least two of: marketing operations, design, product, content, community, or events

• Have created and published content under both a personal brand and an organizational voice, with an audience or engagement track record to demonstrate success

• Have a portfolio of projects you have taken end to end, such as launches, events, marketing campaigns, brand initiatives, or marketing asset design

• Have a creative, product, or design background, ideally with generalist experience across multiple areas and the operational discipline to execute across timelines, vendors, budgets, and delivery

• Be comfortable pitching creative activations, community programs, and in-product features with budgets, plans, target KPIs, opportunity costs, and a clear business case

• Take ownership of projects that don't go as planned, including running postmortems and documenting learnings to improve future execution

• Have working ability to code and ship using AI-assisted workflows

• Have exceptional written and verbal communication skills

• Be high-agency, fast, and comfortable with ambiguity and changing priorities

• Be based in New York, or willing to relocate to New York for the role, with willingness to travel for conferences

Preferred Experience

• Familiarity with consumer fintech, trading, crypto culture, and communities

• Demonstrated ability to build audiences or communities, digitally or physically

• AI-native workflows across coding, design, and content production

• Digital or physical activation or event production experience

• Early-stage startup or founder experience, or other experience demonstrating high agency

What We Offer

•  Base salary range: $160,000–$210,000 per year. Offers will be positioned within the range based on experience and qualifications. Offers will be positioned within the range based on experience and qualifications

• Access to large amounts of AI compute for fast prototyping

• Competitive health and welfare benefits

• 401(k) retirement plan with company match

• Flexible vacation policy

• Home office setup reimbursement

• Access to mental health support